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Leadership Team
At Elite Dynamics, our leadership team brings together deep industry expertise, technical innovation, and a shared passion for transforming the leisure sector. From holiday parks to marinas, manufacturers to dealers, we’ve built a team that blends decades of real-world experience with forward-thinking leadership.
Together, they guide our vision, shape our culture, and ensure our solutions deliver lasting impact for customers across the globe.
CEO and Co-Founder
Setting the vision and driving growth across the business.
Jamaine is the driving force behind Elite Dynamics’ mission to transform the leisure industry. With over 20 years’ experience in technology and leadership roles, he has a proven track record of scaling businesses and delivering value for customers. Jamaine sets the strategic direction for the company, ensuring we remain innovative, customer-focused, and growth-oriented.
Chief Financial Officer
Leading financial strategy and decision making.
Chief Revenue Officer
Driving commercial growth and building lasting industry partnerships.
Mikkel is an international sales and business development specialist with over two decades of experience growing software and IT platform businesses across Europe. His career spans senior roles in global partner networks, enterprise software sales, and strategic alliances, giving him deep expertise in aligning technology, data, and business outcomes.
Customer Services Director and Co-Founder
Championing customer support and service excellence.
Nicola is a customer experience specialist with over 15 years of expertise in service optimization and software implementation for the park sector. As a co-founder of EliteDynamics, she plays a pivotal role in ensuring customers maximize the value of their technology investments. With extensive experience in Microsoft Dynamics 365 and solution design, Nicola leads customer success strategies that enhance engagement, retention, and operational effectiveness.
Head of Technical and Co-Founder
Turning ideas into robust, scalable solutions.
As a co-founder, Jack has been instrumental in shaping Elite Dynamics from day one. He now leads our technical team, ensuring our solutions are robust, secure, and innovative. Jack’s deep understanding of both technology and industry needs allows him to bridge the gap between development and customer impact.
Director of Account Management
Championing customers at every stage
Andrew heads up our account management team, working exclusively alongside our customers to understand their goals and help them get the very most from the their Elite solutions. With a strong background in the leisure industry, he builds long-term relationships and ensure Elite Dynamics is always delivering value at every stage of the customer journey.
Head of Finance
Keeping our business financially strong and sustainable.
Katie leads our finance team, bringing rigour, transparency, and a sharp commercial perspective. She ensures Elite Dynamics grows sustainably, supports investment in innovation, and delivers strong financial governance for the business and our customers.
Head of People
Building a culture where people thrive.
Emma drives our people strategy, ensuring Elite Dynamics is a place where every employee can thrive. From talent development to culture initiatives, she plays a key role in creating an inclusive, flexible, and supportive environment that attracts and retains top talent.
Our leadership team shares a simple belief: success starts with people. By bringing together skill, knowledge, and desire, they’re guiding Elite Dynamics and the entire leisure industry into a smarter, more connected future.
