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Leadership Team
At Elite Dynamics, our leadership team brings together deep industry expertise, technical innovation, and a shared passion for transforming the leisure sector. From holiday parks to marinas, manufacturers to dealers, we’ve built a team that blends decades of real-world experience with forward-thinking leadership.
Together, they guide our vision, shape our culture, and ensure our solutions deliver lasting impact for customers across the globe.
CEO and Co-Founder
Setting the vision and driving growth across the business.
Jamaine is the driving force behind Elite Dynamics’ mission to transform the leisure industry. With over 20 years’ experience in technology and leadership roles, he has a proven track record of scaling businesses and delivering value for customers. Jamaine sets the strategic direction for the company, ensuring we remain innovative, customer-focused, and growth-oriented.
Chief Financial Officer
Leading financial strategy and decision making.
Chief Product and Technology Officer (CPTO)
Leading product innovation and technology strategy.
Andy is an experienced product and technology executive with a proven track record of scaling digital platforms, leading development teams, and delivering customer-focused innovation. With leadership experience across global technology businesses, he combines deep technical expertise with strategic insight. At Elite Dynamics, Andy leads product strategy and technology development, ensuring our solutions continue to evolve alongside the needs of the park and marina industries.
Customer Services Director and Co-Founder
Championing customer support and service excellence.
Nicola is a customer experience specialist with over 15 years of expertise in service optimization and software implementation for the park sector. As a co-founder of EliteDynamics, she plays a pivotal role in ensuring customers maximize the value of their technology investments. With extensive experience in Microsoft Dynamics 365 and solution design, Nicola leads customer success strategies that enhance engagement, retention, and operational effectiveness.
Head of Technical and Co-Founder
Turning ideas into robust, scalable solutions.
As a co-founder, Jack has been instrumental in shaping Elite Dynamics from day one. He now leads our technical team, ensuring our solutions are robust, secure, and innovative. Jack’s deep understanding of both technology and industry needs allows him to bridge the gap between development and customer impact.
Operations Director
Delivering operational excellence and driving successful customer outcomes.
Dave is an experienced business leader and transformation specialist with over 30 years of experience helping organisations improve performance through operational and digital change. His expertise spans professional services, technology, governance, and business operations. At Elite Dynamics, Dave leads operational delivery, ensuring projects are executed efficiently, consistently, and in line with customer and business objectives.
Director of Account Management
Championing customers at every stage.
Andrew heads up our account management team, working exclusively alongside our customers to understand their goals and help them get the very most from the their Elite solutions. With a strong background in the leisure industry, he builds long-term relationships and ensure Elite Dynamics is always delivering value at every stage of the customer journey.
Head of Product & Pre-Sales
Connecting customer needs with product innovation.
Lisa plays a pivotal role in shaping the future of Elite Dynamics’ solutions, bringing together product strategy, market insight, and pre-sales expertise. Working closely with customers, partners, and internal teams, she helps ensure our products continue to meet the evolving needs of the industries we serve while supporting successful customer engagements from first conversation to implementation.
Head of Finance
Keeping our business financially strong and sustainable.
Katie leads our finance team, bringing rigour, transparency, and a sharp commercial perspective. She ensures Elite Dynamics grows sustainably, supports investment in innovation, and delivers strong financial governance for the business and our customers.
Head of HR
Building a culture where people thrive.
Emma drives our people strategy, ensuring Elite Dynamics is a place where every employee can thrive. From talent development to culture initiatives, she plays a key role in creating an inclusive, flexible, and supportive environment that attracts and retains top talent.
Interim Head of HR
Building the teams that drive our future growth.
Metz plays a key role in supporting Elite Dynamics’ continued expansion, helping attract top talent and build high-performing teams across the UK and international markets. From recruitment and onboarding to development and career growth, he ensures our people are equipped to succeed as the business evolves.
Our leadership team shares a simple belief: success starts with people. By bringing together skill, knowledge, and desire, they’re guiding Elite Dynamics and the entire leisure industry into a smarter, more connected future.
