Senior Product Manager
Responsible To: CPTO
We’re looking for a Senior Product Manager to join Elite Dynamics and own the product roadmap across our Standard and Enterprise product lines, making sure our investment is focused on the opportunities that deliver the greatest value to our customers and the business. Sitting at the heart of our product function, you’ll combine roadmap ownership, product discovery and prioritisation into a single view of customer needs, commercial impact and delivery feasibility, working closely with Engineering, Architecture, Professional Services, Customer Service, Sales and Pre-Sales to shape a strategy that’s scalable, commercially successful and aligned with the market.
In this hands-on role you’ll lead discovery, build the business cases, run a consistent intake and scoring process, and line manage the Senior Quality Analyst to embed quality across the product lifecycle. Reporting to the Chief Product & Technology Officer, you’ll turn customer insight and competing priorities into a clear, well-governed roadmap people trust, helping the Elite solutions scale to serve our growing global customer base across the UK, USA and Canada.
Who we are and what we do
Elite Dynamics is a proud Microsoft Solutions Partner and Microsoft Dynamics reseller specialising in delivering vertical solutions globally for the holiday park and marinas industries. They are based on the Microsoft D365 Business Central technology stack and Power Platform.
We’ve got big ambitions to expand our solutions across the globe, helping our clients be more productive and drive performance.
We want to work with operators, manufacturers and dealers in the park and marina industry who share the same passion and enthusiasm for world-class software solutions. We are a:
- Microsoft solutions partner
- Multi-award winner
- 80+ customers across the globe
- Emerging reseller network
- Ambitious growth plans, particularly in the US market
About this Senior Product Manager role
We are seeking a commercially minded Senior Product Manager to own and drive the product roadmap across our Standard and Enterprise product lines.
You will be responsible for understanding customer needs, balancing competing priorities and ensuring product investment is focused on the opportunities that deliver the greatest value to both our customers and the business.
Working closely with Engineering, Architecture, Professional Services, Customer Service, Sales, and Pre-Sales, you will shape product strategy, manage roadmap priorities and ensure we deliver products that are scalable, commercially successful and aligned with market needs.
This is a hands-on role for someone who enjoys product discovery, stakeholder engagement, prioritisation and turning ideas into measurable outcomes.
Key Responsibilities of the Senior Product Manager
Product Roadmap Ownership:
- Own and maintain the product roadmap across Standard and Enterprise offerings.
- Prioritise initiatives based on customer value, commercial impact, strategic alignment and delivery feasibility.
- Define clear product objectives, outcomes and success measures.
- Communicate roadmap priorities
Product Discovery & Strategy:
- Engage with customers, prospects and internal teams to identify opportunities and pain points.
- Translate feedback, market insight and business objectives into product initiatives.
- Lead discovery activities and product shaping for new capabilities and enhancements.
- Develop business cases and recommendations for product investment.
Product Governance & Prioritisation:
- Own the intake and prioritisation process for product requests.
- Evaluate and score new opportunities using a consistent framework.
- Balance short-term customer needs with long-term product strategy.
- Ensure roadmap decisions are transparent and evidence-based.
Cross-Functional Leadership:
- Partner closely with Engineering, Architecture & Professional Services to shape solutions and define priorities.
- Work with Professional Services, Customer Service, Sales & Pre-Sales to ensure product plans reflect customer and operational realities.
- Act as the central point of coordination for roadmap planning and communication.
- Support the Delivery Manager to create & deliver well defined and measured sprint candidates.
Quality Leadership:
- Line manage the Senior Quality Analyst.
- Champion quality throughout the product lifecycle.
- Ensure quality considerations are embedded in roadmap planning and product decision-making.
- Support the continuous improvement of testing, release and quality practices.
Skills & Experiences of the Senior Product Manager
Essential:
- Proven experience as a Product Manager or Senior Product Manager within a SaaS or software business.
- Strong experience managing and prioritising product roadmaps.
- Ability to balance customer needs, commercial objectives and technical constraints.
- Excellent stakeholder management and communication skills.
- Experience working closely with software engineering teams.
- Strong analytical and problem-solving skills.
- Ability to make clear, evidence-based prioritisation decisions.
Desirable:
- Experience with Microsoft Dynamics technologies and business applications.
- Experience working within ERP, CRM, hospitality, leisure, property or vertical SaaS markets.
- Experience leading product discovery and customer research activities.
- Previous line management or mentoring experience.
What Success Looks Like
- A clear, well-governed roadmap aligned to business objectives.
- Product investment focused on the highest-value opportunities.
- Strong collaboration between Product, Engineering and customer-facing teams.
- Improved customer adoption, satisfaction and product value.
- Quality embedded into product planning and delivery from the outset.
Behaviors We Value:
- Constructively challenging: comfortable asking “how will we know this works?” in any forum.
- Pragmatic: right-sizes process to the problem; automates where it pays, tests manually where it doesn’t.
- Collaborative: builds quality through influence and coaching, not gatekeeping.
- Curious about the business domain: tests from the user’s seat, not just the specification.
Are You Ready to Be Elite?
We want this to be an opportunity for you to learn as much about Elite as possible and to give you a great idea of life here!
We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please contact people@elite-dynamics.com
Perks and Benefits
- Fully remote working set up (Elite helps to ensure that you have all the equipment that you need).
- 25 days holiday + bank holidays.
- Employer pension scheme.
- Life Assurance provided by Aviva.
- Bupa private health insurance.
- 2 fully paid volunteering days per year