Victory Arlington
There’s something quietly satisfying about wandering a park and realising: every unit has its place. The architectural lodge that makes you stop and stare? That’s Prestige. The sleek-but-homely space designed for everyday comfort? Victory. The classic design that holds generations of memories? Most likely, Atlas.
These aren’t just logos, they’re part of a multi-brand manufacturing strategy built around different lifestyles, budgets and buyer needs. For the Rix Group, they’re part of a bigger story: how manufacturers are evolving to meet the industry where it is, without losing sight of where it’s going.
From Gas Fires to Glamping Pods: The Holiday Home Has Grown Up
It wasn’t that long ago that holiday homes were basic, boxy, and strictly seasonal. Single glazing, no central heating, and a gas fire you’d huddle around while your breath fogged up the windows.
Fast-forward to today, and the landscape looks entirely different. Holiday homes are now more like boutique apartments on wheels – integrated kitchens, smart lighting, luxury bathrooms, even solar panels and battery storage on some forward-thinking models.
“We did the Evolution unit a couple of years ago […] that was a real showcase of all the amazing different technology that you can put into a unit,” Harry Rix told us on From Pitch to Pontoon. “It had sustainability credentials, it had customer experience credentials.”
Harry and the team have seen just how far the holiday home has come from stripped-back seasonal use to high-spec, smart-tech enabled units. With that evolution comes a challenge: one brand can’t serve every taste, every price point and every purpose. The Rix Group’s response? A multi-brand strategy that puts flexibility front and centre.
A Multi-Brand Manufacturing Strategy That Respects the Market
The Rix Group is bringing sharper definition to its portfolio with each brand playing a clear and confident role in today’s market:
Prestige – premium design and thoughtful layouts that elevate both holiday and residential park living; a natural choice for those looking to upgrade how they live, not just where.
Victory – a firm favourite among park operators, known for its stylish interiors, reliable build and support that extends beyond delivery.
Atlas – a long-standing name in the industry, offering familiar comfort, updated finishes, and smart value without compromise.
It’s a line-up built on experience, relevance, and a clear understanding of what today’s buyers and operators need most.
The Challenge? Bringing It All Together
“We’re in this for the long run,” Harry said and that means thinking long term about systems, not just sales.
Managing three brands across different specs, audiences, and even design platforms means that consistency has to be earned, not assumed.
It’s why tools like EliteManufacturers are playing such a vital role. Harry and his team are already using tools to manage their sales pipeline and after-sales processes:
“While a fantastic story, growth didn’t come without its pains, namely 7000 open aftersales claims with no real system to support our creaking processes. Having worked with Elite Dynamics to build a technical solution, place the right people in the right positions, and define rigorous processes, we are proud to have reduced our open claims by 70%. I don’t think this level of success would have been possible without capitalising on Elite Dynamics’ industry expertise. With the right process, people and technology now in place, we’ve brought that number down to under 600.” Harry Rix, (Dig for Victory Blog).
For the Rix Group, having an integrated platform like EliteManufacturers in place means they can keep their brands distinct without letting their processes drift apart.
With digital systems in place, they can:
- Track brand-specific features while keeping internal processes unified
- Deliver consistent after-sales service across all units
- Make data-driven design choices based on real-world park feedback
- Plan more strategically across shared resources and timelines
Designing for Parks, Not Just for Sales Brochures
One of the most powerful parts of the conversation? When Harry spoke about walking in the shoes of housekeeping and maintenance teams.
“We’re working with Landal and Hoseasons to design units around real needs. Like, where does the Roomba go? Is there enough cupboard space for cleaning kits?”
It’s not just about aesthetics. It’s about building products that make everyday operations smoother for operators, staff, and guests. That’s exactly what a good multi-brand strategy allows. The ability to say: This one’s built for you.
Lessons Worth Taking Home
What can other manufacturers learn from the Rix Group’s approach?
- Define your tiers. Don’t blend your brands; give them meaning.
- Start with real-world needs. The best design decisions start with park teams, not boardrooms.
- Let your systems scale with you. Without platforms like EliteManufacturers, the strategy stalls.
Want to hear it from Harry himself?
For the Rix Group, manufacturing isn’t about volume. It’s about vision – and building the tools, teams, and technology that can bring it to life.