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In today’s competitive landscape, parks and marinas can no longer rely solely on location or facilities to secure repeat business and generate strong revenue. Operators need tools that not only enhance the guest experience but actively contribute to income generation at every stage of the customer journey. That’s exactly where My Elite comes in.
Recently, we hosted a webcast, From Connection to Conversion, diving into how our customer engagement app is helping operators turn everyday interactions into meaningful revenue opportunities. Here are the highlights from the session.
Make Every Booking Count
Right from the moment a guest books, My Elite provides powerful tools to upsell in a natural and non-intrusive way. Think early check-in, premium welcome bundles, or even activity bookings – all presented when the guest is most engaged. It’s about planting a seed, not pushing a sale.
“Guests can explore offers at their own pace, and because it’s all available in the app, the process feels personal – not pressured,” shared Lisa Alexander, our Product Manager.
Real-Time Engagement On-Site
Once the guest arrives, the opportunities don’t stop. With real-time notifications, F&B teams can respond to a quiet restaurant with a quick promotion, or the activity teams can highlight a last-minute space in a popular session. This instant connection helps boost on-site spend and gets guests involved in more of what the park or marina has to offer.
“You’re not waiting for the guest to ask for services,” said Lisa. “You’re presenting them with relevant, timely options that improve their stay – and your bottom line.”
Tailored Experiences for Every Guest
Generic messaging doesn’t cut it anymore. My Elite enables operators to create a personalised app experience for different guest types – from holiday bookers and berth holders to spa members or activity-goers.
For example, a Yacht Club member in Antigua will see different offers and branding than a charter guest in Portsmouth – even if both are part of the same business. “It’s about relevance,” Lisa explained. “If it doesn’t speak to them, they won’t act on it.”
Supporting Long-Term Relationships
Beyond one-time visits, My Elite supports deeper guest relationships. Owners and berth holders can use the app to book services like winterisation, order parts, or submit maintenance requests – all through self-service.
And with the in-app store, operators can offer convenience purchases (like gas bottles or boat cleaning kits) while automatically triggering related workflows for delivery or servicing.
Driving Repeat Business Through Activities
Booking swimming sessions, kids’ clubs, or boat tours shouldn’t require a phone call. With My Elite, guests can manage everything themselves – and if they cancel, the availability updates in real time, meaning someone else can book that spot.
“Allowing guests to cancel easily might seem risky, but in reality, it improves your capacity management and overall guest satisfaction,” said Calum Gray, our webcast host.
Payments That Just Work
With integrated payment gateways, guests can settle bills, pay for bookings, or clear invoices right in the app. Not only does this improve cash flow, it also reduces admin time for teams – and even opens up opportunities for incentivised early payments or app-exclusive discounts.
Final Thought: It’s About Personalisation
Lisa summed it up best: “My Elite lets you create upsell opportunities that feel natural and valuable. It’s not just about revenue – it’s about building a relationship that makes guests want to come back.”
Whether you’re running a single site or a multi-location operation, My Elite offers the flexibility to grow with you – one feature, one guest, and one opportunity at a time.