Key Takeaways
- Customer collaboration continues to shape the future of Elite Dynamics and the solutions we build.
- AI is becoming a practical tool for reducing admin, improving access to information and supporting better decisions.
- Protecting margins starts with clearer visibility across finance, operations, sales and customer experience.
- Better customer experiences are built through small, practical improvements that make everyday tasks easier.
- The next decade of Elite Dynamics will be focused on more connected systems, smarter insight and continued progress with our customer community.
Watch the full episode of From Pitch to Pontoon above for the full conversation.
Elite Dynamics Customer Day 2026: 10 Years In, Still Moving Forward
The Elite Dynamics Customer Day 2026 brought our customer community, partners and industry experts together at the Radisson Blu Hotel, Manchester Airport for a day focused on shared progress, practical insight and the future of the holiday park and marina industries.
It was also a special moment in the Elite Dynamics story: 10 years of Elite Dynamics. Ten years of working alongside holiday parks, marinas and leisure businesses. Ten years of listening, learning and developing solutions shaped by the people who use them every day.
The Elite Dynamics Customer Day gave us the chance to celebrate that milestone properly, with the community that has helped shape the journey from the beginning.
A Decade Shaped by Customers
The day opened with a reflection on how Elite Dynamics has grown over the last 10 years, from the early days of the business through to the platform and customer community we have today.
That story is not just about product development, but the community built around it.
The conversations with customers. The feedback from implementation teams. The ideas shared by operators. The challenges worked through together. The lessons learned across parks, marinas, finance teams, sales teams, customer service teams and leadership groups.
Those experiences have shaped the way Elite Dynamics has developed, and they continue to influence where the solutions go next.
Our Customer Day 2026 was a reminder that the strongest technology partnerships are built through collaboration, not one-way communication.
The Future Is Connected, Commercial and Practical
Across the day, one theme came through clearly: operators are looking for technology that helps them make better decisions, protect margins and remove unnecessary friction from the business.
That might mean clearer reporting. It might mean better financial visibility. It might mean smarter use of customer data, more effective sales and marketing activity, easier access to information, or reducing manual admin through automation.
The details differ from business to business, but the direction of travel is the same.
Holiday parks and marinas need systems that connect teams, processes and insight in a way that supports real operational progress.
The Elite Dynamics Customer Day 2026 explored that idea from several angles, including finance, AI, reporting, channel management, customer engagement, connectivity and product development.
The most valuable discussions were not about technology for its own sake. They were about how technology can help operators respond to real pressures and opportunities.
- How do we make better commercial decisions?
- How do we help teams work more confidently?
- How do we turn everyday pain points into revenue opportunities?
- How do we prepare for what is coming next without losing sight of what customers need today?
Those were the conversations that gave the day its energy.
AI Was a Major Topic, But People Stayed at the Centre
It would be impossible to talk about the future of business technology without talking about AI.
The Customer Day 2026 gave attendees the chance to explore AI in a grounded and practical way, with discussion around productivity, automation, business process improvement and the role of AI-driven agents.
The most important takeaway was not that AI is coming. Everyone already knows that.
The real question is how AI can be used responsibly and usefully within leisure businesses.
For parks and marinas, the value of AI will not come from hype. It will come from practical use cases that reduce pressure on teams, improve access to information, support decision-making and help businesses act more quickly.
Our Customer Day also made one thing clear: AI does not replace the need for people, experience or judgement. The opportunity is in using emerging technology to support teams, not sideline them.
That message felt especially relevant in a room full of operators, product specialists, finance professionals, customer service leaders and technical experts who understand the diversity behind the scenes.
Protecting Margins Starts with Better Visibility
Another key theme from the day was margin protection.
For holiday park and marina operators, protecting margins is not a single department’s responsibility. It touches finance, operations, sales, marketing, customer experience, stock control, reporting and leadership.
When systems are disconnected, insight is delayed or teams rely too heavily on spreadsheets, it becomes harder to see what is really happening across the business.
The Customer Day highlighted the importance of bringing information together so operators can make faster, more confident decisions.
That does not always mean doing something dramatic. Sometimes the biggest gains come from making existing information easier to access, understand and act on.
Better visibility helps teams spot trends earlier, understand performance more clearly and respond before small issues become bigger problems.
Customer Experience Is Still Built in the Details
A recurring point throughout the day was that customer experience is often shaped by the small things.
- A guest struggling with Wi-Fi.
- A customer waiting for an update.
- A team member searching for the right information.
- A finance team relying on a manual process that slows everything down.
- A portal that could be easier to navigate.
None of these moments exist in isolation. Together, they influence how customers feel, how teams work and how efficiently a business operates. We gave space to explore how technology can improve these everyday experiences, both for end customers and internal teams.
That included conversations around the My Elite Customer App, the refreshed Customer Portal, reporting, connectivity, integrations and customer communication.
The message was simple: better experiences are built through practical improvements that make life easier for the people using the technology.
Real Customer Insight Made the Day Stronger
One of the most valuable parts of Elite Dynamics Customer Day 2026 was hearing directly from customers.
The customer panel gave attendees the chance to listen to real experiences from businesses using Elite Dynamics solutions in their own operations.
These conversations matter because they cut through theory.
Every operator has its own structure, priorities and challenges, yet there is always something useful in hearing how another business approached a similar situation or hearing how external pressures are changing their approach to delivery. Whether the topic is implementation, reporting, adoption, finance, customer engagement or internal change, peer insight carries real weight.
The panel was a strong reminder that Customer Day is not just about sharing updates from the front of the room. It is about giving customers a platform to share what they have learned with each other.
What Elite Dynamics Customer Day 2026 Meant for Our Community
The 2026 roadmap session gave customers an early look at the developments and priorities shaping the next stage of the Elite Dynamics platform.
For many attendees, this is always one of the most important parts of Customer Day. It creates visibility. It helps customers understand what is coming. It opens up conversation around priorities, product direction and how future updates can support day-to-day operations.
The roadmap also reinforced the collaborative nature of the Elite Dynamics approach.
Product development does not happen in isolation. It is shaped by customer feedback, industry change, operational need and long-term thinking.
Customer Day gave customers a chance to see that direction more clearly and understand how the platform will continue to support both immediate requirements and future goals.
Thank You to Our Partners and Sponsors
A huge thank you goes to the partners and sponsors who supported our Customer Day 2026:
Microsoft, Rentals United, eKnowtion, Vfast Parks, Continia, Exelsys, Leisuredays, Bass Beatz Productions and Play It Green.
Their involvement added depth to the day, bringing expert perspectives across AI, channel management, reporting, finance automation, connectivity, HR, insurance, sustainability and even entertainment.
The value of the Customer Day comes from the quality of the conversations in the room, and our partners played an important role in making those conversations richer.
Celebrating Customer Success at the Customer Awards
A special part of Elite Dynamics Customer Day 2026 was the return of the Customer Awards, giving us the chance to recognise the brilliant work happening across our customer community.
The awards celebrated customers who are using Elite Dynamics solutions to make a real difference in their businesses, from improving internal processes and supporting their teams to enhancing the customer experience and driving more confident decision-making.
This year’s winners were:
- Most Adopted Tech (SMB) – Hoburne Ltd
- Most Adopted Tech (Large Sized Business) – Park Holidays UK
- Skill, Knowledge, Desire – Harrison Leisure Resorts
- New Customer Award – Port of Newport
- Super User Award – Dominic Swain, Cove UK
- Copilot Adoption Award – WOOD LEISURE LIMITED
- Elite Customer Award – Chestnutt Holiday Parks
A huge congratulations to all of our winners and nominees. Your commitment, innovation and continued partnership show exactly why our customer community is such an important part of the Elite Dynamics journey.
The Customer Awards were a fitting way to close a day built around shared progress, practical insight and celebration, especially as we marked 10 years of Elite Dynamics alongside the people and businesses who have helped shape that journey.
A Day to Celebrate, Reflect and Look Ahead
Customer Day 2026 was a celebration of how far Elite Dynamics has come over the last decade, but it was also a clear look at what comes next.
The holiday park and marina industries continue to change. Customer expectations are rising, technology is advancing quickly, and operators are under constant pressure to improve efficiency while protecting the experience they deliver.
That is why days like this matter.
They create time to step back, share ideas, learn from peers and think about the future with a little more clarity.
To everyone who joined us, spoke on stage, joined a panel, asked a question, supported the event or helped make the day happen: thank you.
Your insight, honesty and ongoing support continue to shape our solutions, our thinking and our future direction.
After 10 years, one thing is clearer than ever: the best progress happens when we move forward together.